Photobooth at ECAL Milano 2015

Photobooth at ECAL Milano 2015

On the occasion of the Milan International Furniture Fair 2015, the ECAL students of the Bachelor Photography and Master Product Design are presenting a series of interactive installations showing how mobile phone cameras and the ‘selfie’ phenomenon changed the way we look at ourselves.


Under the watchful eye of Vincent Jacquier, Head of the Visual Communication Department, of designer Camille Blin and photographer Nicolas Haeni, the students were able to understand, using various approaches, how current – material or virtual – technology alters our traditional relationship with portraits, be they selfies or pictures of others. Using modern media as well as more run-of-the-mill devices, exhibition visitors are invited to directly experiment the processes imagined by the students, allowing them to discover new interactive and fun ways of having their picture taken 3.0 style, questions are put forward,

  • How can one create objects and installations around the portrait theme in this digital age?
  • What means are available to disseminate these?
  • How can one make visitors interact with the exhibits and turn viewers into the main actors in the exhibition?
#TheSelfieProject | ECAL // Kévin Gouriou & Calypso Mahieu Photo Nicolas Haeni
#TheSelfieProject | ECAL // Kévin Gouriou & Calypso Mahieu Photo Nicolas Haeni
#MixingFaces | ECAL // Zoé Aubry, Antoine Foeglé & Dong Kyun Lim Photo Nicolas Haeni

Based on this principle, the exhibition stages an installation playing with the visitor’s shadow; the combination of a mirror and scanner to create realistic or distorted self-portraits; an image which is altered through song; a tribute to famous departed designers through a system of filters placed in front of a smartphone; analogically merged faces; a 180° portrait produced by a range of reflective surfaces; a trompe-l’oeil projection on a mask; a family of objects able to hijack the smartphone camera function to create original images; a poetic reinterpretation Instagram; and finally, self-portraits captured by the photo itself.

— ECAL Milano // 2015 // photobooth

From 14.04.2015 to 19.04.2015 | Spazio Orso 16, Milan